Behind The Name

Rural Lane Collective is inspired by the unique foundation of both a mercantile and boutique…a “Mercantique”, if you will!

With an edgy mix of rustic, modern, vintage and supporting local, the “mercantique” is a one-stop-shop kind of retail store that offers a revolving variety of novelties, gifts, antiques, home goods, local goods and natural products. We're always looking for new fun things to add, so you'll get to see something different with each visit.

We're excited to be a part of downtown Glenns Ferry and to provide you with an atmosphere and a shopping experience that represents Idaho, the great outdoors, and rural America!